Michael J. Baker: Marketing [1991] paperback

The fifth edition of Marketing is a direct response to substantial changes which have occurred in marketing thinking and practice in the past six years. All the basic material has been revised, updated and, in many cases, extended to ensure the complete coverage expected of what has become the best known and widely used British text book on the subject. The marketing of services is the subject of a new chapter on its own as is the impact of information technology.